Table Of Contents:

Hot Links Description
Q1_Country 1) In what country do you receive TOURBUS? 
Q1_CountryOther 1) Other Country 
Q2_Expier 2) How long have you been using the Internet? (Pick one) 
Q3_Skill 3) When it comes to computers, I ... (Pick one) 
Q4_Connection 4) What type of Internet connection do you have? (Pick one) 
Q5_Account 5) What type of Internet account do you have? (Pick one) 
Q6_Use 6) Describe your primary Internet usage. (PICK ONE) 
Q6_UseOther 6) Other Internet useage 
Q7_Sex 7) Are you male or female? 
Q8_Age 8) What is your age? 
Q9_Education 9) Highest level of education attained? 
Q10_Occ 10) Your Occupational (Pick one which best describes your work) 
Q10_OccOther 10) Other, Vocation 
Q11_Income 11) Approximate household income? $ US Dollars 
Q12_Advert 12) Have you ever visited the tourbus.com web site? 
Q13_Purchase 13) Have you ever made a purchase from an online merchant? 
Q14_Diff 14) Did you find this survey technically difficult to complete? 
Q15_Comment 15) Do you have any comments about how this survey was done? 


1) In what country do you receive TOURBUS?
Responses Summer 97 Summer 96 Total
# Total 7852 8573 16425
Valid / Blank
95%  5%
94%    6%
95%  5%
USA 
65%   
64%   
64%   
Canada 
6%   
7%   
7%   
Great Britain 
5%   
6%   
5%   
Australia 
4%   
3%   
3%   
Germany 
2%   
2%   
2%   
Netherlands 
1%   
1%   
1%   
Italy 
1%   
1%   
1%   
Israel 
1%   
1%   
1%   
Argentina 
1%   
1%   
1%   
South Africa 
1%   
1%   
1%   
New Zealand 
1%   
1%   
1%   
 
12%   
12%   
12%   


1) Other Country

 Groups   # Total   # Valid   Text 
Summer 97  7852 881 Text
Summer 96  8573 0 No Responses
Total  16425 881 Text


2) How long have you been using the Internet? (Pick one)
Responses Summer 97 Summer 96 Total
# Total 7852 8573 16425
Valid / Blank
95%  5%
85%  15%
90%  10%
1 - 6 months 
5%   
13%   
9%   
7 - 12 months 
9%   
13%   
11%   
1 - 2 years 
24%   
23%   
23%   
2 - 3 years 
39%   
31%   
35%   
Forever 
23%   
20%   
22%   


3) When it comes to computers, I ... (Pick one)
Responses Summer 97 Summer 96 Total
# Total 7852 8573 16425
Valid / Blank
95%  5%
0%  100%
45%  55%
I'm a total novice 
5%   
-
5%   
Feel pretty proficient most of the time 
65%   
-
65%   
Get nervous and jerky after 15 minutes away 
17%   
-
17%   
Program complex systems in my sleep 
11%   
-
11%   
Hack into government computers for sport 
2%   
-
2%   


4) What type of Internet connection do you have? (Pick one)
Responses Summer 97 Summer 96 Total
# Total 7852 8573 16425
Valid / Blank
95%  5%
84%    16%
89%    11%
2400 modem 
1%   
3%   
2%   
9600 modem 
1%   
4%   
3%   
14.4K modem 
12%   
32%   
22%   
28.8K modem 
27%   
41%   
34%   
33.6K modem 
20%   
19%   
20%   
56K modem 
5%   
0%   
3%   
High-speed connection at work/school 
34%   
0%   
17%   


5) What type of Internet account do you have? (Pick one)
Responses Summer 97 Summer 96 Total
# Total 7852 8573 16425
Valid / Blank
95%  5%
70%  30%
82%    18%
Graphical (Netscape, Explorer, etc.) 
92%   
22%   
61%   
Text-Only Internet Access 
3%   
71%   
33%   
E-Mail Only (No direct Net access) 
5%   
7%   
6%   


6) Describe your primary Internet usage. (PICK ONE)
Responses Summer 97 Summer 96 Total
# Total 7852 8573 16425
Valid / Blank
95%  5%
79%    21%
86%    14%
Mostly E-mail 
38%   
39%   
39%   
Web Surfing 
23%   
20%   
22%   
Research 
14%   
12%   
13%   
Business 
11%   
11%   
11%   
Education 
9%   
13%   
11%   
 
5%   
5%   
5%   


6) Other Internet useage

 Groups   # Total   # Valid   Text 
Summer 97  7852 337 Text
Summer 96  8573 0 No Responses
Total  16425 337 Text


7) Are you male or female?
Responses Summer 97 Summer 96 Total
# Total 7852 8573 16425
Valid / Blank
95%  5%
0%  100%
45%  55%
Male 
66%   
-
66%   
Female 
34%   
-
34%   


8) What is your age?
Responses Summer 97 Summer 96 Total
# Total 7852 8573 16425
Valid / Blank
90%  10%
90%  10%
90%  10%
Mean 40.11 39.54 39.82
Less than 15 
1%   
0%   
1%   
15-19 
2%   
2%   
2%   
20-24 
5%   
6%   
6%   
25-29 
10%   
11%   
11%   
30-34 
12%   
13%   
13%   
35-39 
13%   
14%   
13%   
40-44 
16%   
15%   
16%   
45-49 
15%   
15%   
15%   
50-54 
12%   
10%   
11%   
55-59 
7%   
5%   
6%   
60-64 
3%   
3%   
3%   
65+ 
4%   
4%   
4%   


9) Highest level of education attained?
Responses Summer 97 Summer 96 Total
# Total 7852 8573 16425
Valid / Blank
95%  5%
94%    6%
94%    6%
Elementary 
1%   
1%   
1%   
High School 
11%   
11%   
11%   
College 
44%   
42%   
43%   
Advanced Degree 
44%   
46%   
45%   


10) Your Occupational (Pick one which best describes your work)
Responses Summer 97 Summer 96 Total
# Total 7852 8573 16425
Valid / Blank
94%    6%
0%  100%
45%  55%
Arts - Audio/Video 
1%   
-
1%   
Arts - Graphic Design 
1%   
-
1%   
Business - Retail 
2%   
-
2%   
Business - Wholesale 
1%   
-
1%   
Computer - Software 
12%   
-
12%   
Computer - Hardware 
2%   
-
2%   
Computer - Internet 
4%   
-
4%   
Engineer 
7%   
-
7%   
Finance 
3%   
-
3%   
Library/Info Science 
6%   
-
6%   
Law 
2%   
-
2%   
Management 
6%   
-
6%   
Medical 
4%   
-
4%   
Military 
1%   
-
1%   
Publishing 
1%   
-
1%   
Real Estate 
0%   
-
0%   
Research 
4%   
-
4%   
Retired 
6%   
-
6%   
Student 
5%   
-
5%   
Education / Training 
15%   
-
15%   
Unemployed 
1%   
-
1%   
Writing/Journalism 
2%   
-
2%   
 
15%   
-
15%   


10) Other, Vocation

 Groups   # Total   # Valid   Text 
Summer 97  7852 1144 Text
Summer 96  8573 0